What Makes a Page Citation-Worthy for AI Systems?
No provider documents how a model chooses what to cite. This article separates the factors with real evidence behind them from the ones that are plausible guesswork.
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GEO
Generative engine optimisation: making a page easy to retrieve, quote and attribute. It can improve eligibility for being used in an answer. It cannot compel a mention or a citation, and nothing in it is a confirmed ranking factor.
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Why Being Crawled Does Not Mean Being Cited by an LLM
Crawled, retrieved, used, cited, recommended — five distinct steps, each with its own preconditions and its own evidence. Conflating them is costly.
Entity Clarity: Helping Machines Understand Who You Are
One name, one URL, one identity, expressed consistently in prose and in markup. What is standard, what is emerging, and what is guesswork.
Passage-Level Content Structure for Search and AI Retrieval
Google runs a passage ranking system and retrieval systems index chunks. Here is how to structure content for that without writing artificially for machines.
The Practical GEO Checklist: 30 Things Worth Reviewing
Thirty checks, ordered by how much evidence stands behind them — from published standards down to ideas that are not fixes and must not be scored.
SEO vs GEO: What Actually Changes in AI Search?
Most of what works in AI search is ordinary SEO. This article shows where the two overlap, where retrieval and citation add new steps, and what is still unproven.
How Structured Organization Information Builds a Clearer Web Entity
Organization markup, sameAs, and consistent identity details make a site's publisher unambiguous to machines. What that buys you, and what it does not.
What Is Generative Engine Optimization (GEO)?
GEO is the practice of making a site retrievable and citable by AI answer engines. Here is what it is, what it is not, and what the evidence supports.