How to Choose Competitors for LLM Visibility Monitoring
Share of voice is a proportion inside a competitor set you define. Here is how the set changes the number, and how to choose one that stays honest.
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Observing whether AI systems mention or cite your site, under a prompt set, a provider, a model version and a date that are all written down. These are measurements with denominators, not rankings.
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Share of voice is a proportion inside a competitor set you define. Here is how the set changes the number, and how to choose one that stays honest.
Why the same prompt cites different sources next week, what actually moved, and how to tell a real change from sampling noise.
What an AI visibility tool can honestly observe, how controlled prompts and provider APIs produce it, and why a "ChatGPT rank" is not a measurement.
Exact numerators, denominators and confidence intervals for mention rate and citation rate, with worked numbers and the limits of each figure.
Building a prompt library, sorting it into intent clusters, sampling enough to mean something, and keeping the cost of an AI visibility programme under control.
Share of voice in AI answers is a proportion within your own prompt set and your own competitor list. Here is the exact formula and what it cannot mean.