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Content architecture

Topical map

31 guides across 4 clusters, each anchored to the product page it supports. This is our map of our own content — it is not a search engine's model of the site.

This is our map of our own content. It is not a search engine's model of the site, and it is not a score — it is the structure the guides were written to, published so you can see it and check whether the coverage is real.

Each cluster has a cornerstone page that states the discipline, and a set of guides that answer distinct questions within it. A guide belongs to exactly one cluster, and links to its cornerstone, to its siblings where the link genuinely helps, and to the methodology page wherever it discusses measurement.

Generative engine optimisation

9 guides

What GEO is, what evidence supports it, and which of its practices are settled rather than fashionable.

Cornerstone GEO and AI readiness for WordPress

  1. 01 How to Audit a WordPress Site for AI Search Readiness
  2. 02 What Makes a Page Citation-Worthy for AI Systems?
  3. 03 Entity Clarity: Helping Machines Understand Who You Are
  4. 04 Google Search and AI Experiences: Do You Need Special GEO Markup?
  5. 05 Passage-Level Content Structure for Search and AI Retrieval
  6. 06 The Practical GEO Checklist: 30 Things Worth Reviewing
  7. 07 SEO vs GEO: What Actually Changes in AI Search?
  8. 08 Structured Data for AI and Search: What Actually Matters?
  9. 09 What Is Generative Engine Optimization (GEO)?

AI visibility measurement

8 guides

How a mention or a citation is observed, what each rate means, and why an API observation is not a consumer chat result.

Cornerstone AI visibility monitoring for WordPress

  1. 01 How API-Based AI Visibility Tracking Differs From ChatGPT.com
  2. 02 How to Choose Competitors for LLM Visibility Monitoring
  3. 03 How AI Search Citations Change Over Time
  4. 04 How LLM Visibility Monitoring Actually Works
  5. 05 How to Measure AI Mention Rate and Citation Rate
  6. 06 How to Monitor the Questions AI Users Ask About Your Brand
  7. 07 What Is Share of Voice in AI Search?
  8. 08 WordPress SEO Plugins vs AI Visibility Tools: What Each Actually Does

AI crawlers and access

8 guides

Which agents fetch pages, what each operator documents, and what robots.txt can and cannot control.

Cornerstone AI crawler policy and robots.txt inspection

  1. 01 AI Crawlers Explained: Search, Training and User-Triggered Bots
  2. 02 Anthropic Crawlers: ClaudeBot, Claude-SearchBot and Claude-User
  3. 03 Why Being Crawled Does Not Mean Being Cited by an LLM
  4. 04 OpenAI Crawlers: GPTBot, OAI-SearchBot and ChatGPT-User
  5. 05 PerplexityBot and Perplexity-User Explained
  6. 06 robots.txt for AI Crawlers: A Practical Guide
  7. 07 Should You Block AI Training Crawlers?
  8. 08 What Is llms.txt? What It Can and Cannot Do

Topical authority and architecture

5 guides

Coverage, clusters, pillars, internal linking and freshness, treated as structure rather than as a score.

Cornerstone Topical authority analysis for WordPress

  1. 01 Content Freshness: When Updating Old Content Actually Matters
  2. 02 Internal Linking for SEO, Retrieval and AI Discovery
  3. 03 Pillar Pages and Topic Clusters: How to Build Them Correctly
  4. 04 How Structured Organization Information Builds a Clearer Web Entity
  5. 05 Topical Authority: A Practical Website Architecture Guide